A buzz-worthy trend that’s likely here to stay, nutritional personalization is simply the product of an individual’s wellness priorities and preferences. By engaging in a holistic approach that draws from diet, lifestyle, and physiological markers, wellness seekers can tailor their journeys to optimal well-being. As the name suggests, personalized, or precision nutrition, varies greatly from person to person. However, supplementation with bioactive proteins, such as collagen peptides, is a common strategy to maximize the benefits of an active lifestyle.
According to recent market intelligence1, the global personalized-nutrition market was valued at $14 billion in 2021 and is projected to reach $37 billion by 2030, nearly tripling in the span of a decade. As consumers continue to seek the holy grail of truly personalized nutrition, there are many factors at play including age, preexisting conditions, current activity level, future activity goals, price constraints, and format preferences, just to name a few.